Today, I received an email from the President of IMAMS (International Martial Arts Management System). After reading his email, it re-enforce my believe ... that most MASTERs, they like to do things own their own and avoid "networking" with other martial arts school. They tend to market their school as teaching self defense technique rather than fitness, health, descipline etc.
Here is the article which I would like to share with .... entitled "
Five Martial Arts Management Mistakes Made By Dojo Masters" ... by IMAMS
Based on his finding - the 5 common mistakes committed by the owners of martial arts schools are .....
1) Not Being Yourself
If you are opening a martial arts school, most of your credibility and reputation will rest with who YOU are and what defines your martial arts philosophy. Without a clear vision or mission, potential students will be unclear about what you represent or what they will learn. Even more troubling, if you misrepresent yourself while trying to be who you think potential students want you to be, your students will become disenchanted and leave.
2) Chasing Customers
You can target customers with marketing. You can make offers to potential students. But chasing customers can make you seem desperate. You want people to come to you but the trick is to go to the customer without looking like you are grabbing at them. Marketing and contact with potential customers should always be done with confidence and constraint.
3) Deriding “Business”
You want to be a “teacher”, a “mentor”, but you think you are debasing yourself or your art by actually earning an income on your art. However, look at it from this perspective: shouldn’t a responsible and ethical dojo master provide a thriving and reliable school?
The students need to be secure about the fact that their dojo isn’t going to fold and disappear next month. They need the reassurance that their school is stable and they can then share in the pride of becoming part of something successful.
Further, how many of the world’s top masters – the ones that are heads of giant organizations – actually teach for free? None.
4) Not Networking
Some martial arts masters like to see themselves as the “go it alone” kind of person, solitary and able to handle everything on their own. But when it comes to running a successful dojo, you must let everyone in your community know about you.
The people running the local gym should know your name and your school. The local schools should be familiar with your program. The local business community should recognize you as a sound businessperson.
To sit in your school and never become a member of the community is a big mistake.
5) Starting Too Big
Many Black Belts who want to open their own school think they have to, or even can, open a big school and students will instantly thrive to the dojo just because it is this big, open, fancy place. The reality is that no one will ever see the inside of your school unless you manage to properly market to them and get them there.
Even if you do, you can go broke in the first year paying the huge rent and loan you may have taken out to open the school.